We are a technology partner that works collectively with you to enhance the grocery shopping journey and offer personalized digital shopping experiences powered by content and driven by your market. We’ve developed an open platform that serves as the single integration point for grocers. We have the retail expertise, tools, technology, and resources to assist you in surpassing your competition in a rapidly changing world of grocery and shopper expectations.
We believe digital commerce is an indispensable convenience, selling, marketing, planning, and reference tool that compliments and enhances your brick-and-mortar stores, without replacing them. As such, it’s an extension of your brand and that’s what it should represent. And this is what we offer: commerce through any channel based on your market, operational decisions, and brand, just as if you had built it in-house specifically for you but with the benefits of rapid deployment & best practices of our framework. This is a feature-rich and all-inclusive solution, from mobile apps to web & order fulfillment, differentiating you and providing unique, one-of-a-kind shopper experiences.
Grocery e-commerce is unlike anything else. Shoppers may build their orders over the course of several days, and look constantly for savings, suggestions, and convenience. Online ordering is evolving and our answer is a content-rich online ordering experience that adapts to ever-changing demands. From the center to the perimeter of the store, suggestive & personalized selling, restaurant-style ordering for custom items, personalized loyalty driven promotions & digital coupons; all of these are combined into one site/app and one cart that shoppers see.
There is not much difference between e-commerce and commerce, except one is simply a channel of the other. In a truly omnichannel world, the goal is to engage shoppers no matter where they start or where they end their shopping trip. As unforeseen events affect customers lives daily, switching from shopping online to shopping in-store and vice versa should be seamless. We work to provide a unified and any-channel shopping experience by serving shopping trip planning tools such as shopping lists, rich content, meal planning, circulars and coupons, and per store inventory so your web and apps can offer any kind of shopping your customers want to do.
Content is influencing shopping decisions, and can even make them. Providing hundreds of thousands of grocery items, product options, multi-level pricing, and constant updates are just a few aspects of content, but not everything. Product and content management should be interconnected and complementary, no matter what the source is. Product information that answers questions about what to do with specific products and articles that can sell products directly is what we achieve.
A back-end with a built-in product and content management (PIM & CMS), capacity to digest any attribute and content-guided shopping are just the beginning.
Utilizing stores to fulfill orders is a challenge during busy store hours. The center and perimeter have different needs, like readily available and custom-made products. Here is where we introduce Smart Fulfillment: decomposing orders based on their contents, routing them to the correct in-store device, communicating with the customers throughout the process and, in the end, still creating a singular shopping experience. Included with the platform is fulfillment support for desktop, tablet, and mobile in-store devices. Also included are communication tools to allow shoppers to give order feedback, like approving item substitutions, and notifications of customer arrival to the store. Attract new shoppers from competitors or increase loyalty with complete customer service satisfaction.
As competition continues to be aggressive and the industry progresses rapidly, it’s not enough to simply be on the same level as your competitors – you must be one step ahead. Customers are continuously looking for meal solutions that are convenient, affordable, easy, and for an opportunity to make their lives simpler. You can create your own meal kit offerings by connecting recipes to store products or make any recipe shoppable. This allows you to compete with the trends consumers are seeking. Along with our exclusive “flavor profile” engine, you can understand what your customers want to eat and provide a personalized food experience complete with customized recipes and even suggested ready-to-eat items.
The kind of shopping your customers want to do online is not limited to only adding items to a cart or shopping list. Your digital end-points, from your mobile apps to the web, are the portal to everything you offer such as loyalty programs, digital coupons, circulars, and pharmacies, all the way to checking gift card balances. Keeping and attracting shoppers, no matter if they want to buy online, check loyalty points, clip coupons, plan their weekly meals, find sale items, or simply refill a prescription, is why we developed our all-inclusive planning engine. What you get is a digital presence that covers the whole lifecycle of shoppers interacting with you.
In a perfect world, everything would work together as one, providing a unified and multi-channel shopping experience. We truly believe that the digital experience you provide should be an extension of your stores, utilizing the same third-party vendors and integrating into existing systems to provide a seamless experience for your customers. And this is what we offer – deep integrations into your existing point of sale and loyalty systems, coupon providers, and even merchant/bank relationships for credit card processing.
And, we go a step beyond; as a technology company, we provide a full array of additional services for future integrations, R&D, consulting, customizations, or any other custom development to assist with any current and future initiative as an ongoing technology partnership.
We have built our framework and platform from the ground-up with compliance and security in mind (including the CMS) while avoiding inclusion of any third-party software. The reason is simple: we want to be able to pass any audit and PCI compliance review and know exactly what each line of code should be doing. Together with secure hosting in our own data center or on the cloud and with management and monitoring included, we have passed several third-party security audits. We also want to be able to offer you the flexibility to expand on-demand based on your business decisions and with our platform’s open APls, data and functionality can be shared with any current or future initiative.
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